MARKETING RESEARCH

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Marketing research using spss

Introduction

The concept related to marketing informs that the key character of creating market-oriented organisations whether they are related to service-based or product-based operation or they are non-profit or profit based is true delivery of meeting consumer needs by identification of their wishes and demands. This is required to be done in order to efficiently and effectively stand in the competition. Thus, in the broader sense, marketing management requires effective understanding of the needs and demands of the target consumers within their minds along with their feelings, attitudes and value systems. In this respect, a more formalised and managerial-oriented approach is required in this job and the job role is seen to have the basic role and purpose of executing formal marketing research. Marketing research is objective, systematic along with exhaustive search for studying the facts which are related to any issues in the marketing field. The SPSS Data analysis of the systematic problem along with fact-finding and model-building is required for the purpose of effective decision-making along with controlling the marketing of services and goods. The American Marketing Association informs that marketing research is systematic collection, recording as well as analysis of information about a problem which is related to the marketing of products and services.

The features of marketing research include:

  • The searching of information which is related as well as relevant to the identified marketing problems present in different areas of marketing like consumer behaviour, distribution channel, product and sales, physical distribution and pricing.
  • The research has to be carried out in a systematic way rather than executing it in a haphazard manner. The whole process required to have a clear objective in order to conduct it in a processed way.
  • In this process, objectivity is more important than any results. Thus, it means that the researcher is required to neither carry on the search through an established opinion nor they are required to get intentionally slated towards any pre-determined results.
  • It includes different steps for collecting, analysing and recording data.
SPSS help

Conclusion

Marketing management requires effective understanding of the needs and demands of the target consumers within their minds along with their feelings, attitudes and value systems. You can use analysis and research tool like SPSS, STATA. SPSS help you to give precise market analysis according to your need. Marketing research is systematic collection, recording as well as analysis of information about a problem which is related to the marketing of products and services. It includes different steps for collecting, analysing and recording data.

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